Campaign Modes

Nido supports three campaign execution modes. Each is designed for a different stage of creator strategy — from broad content distribution to precision performance campaigns and long-term community building.

Public Campaigns

Designed for speed and scale. Public campaigns are open to any creator in the Nido network who meets the eligibility criteria set by the host.

Best for

Token launches and awareness pushes
Community activation at scale
Social proof generation across multiple creators simultaneously

Simple tasks. Clear rules. Massive distribution.

Private Campaigns — Fixed Reward

Run high-precision campaigns with a selected group of creators. The host defines a fixed payout per creator, which is released only after deliverable validation.

Best for

Narrative building with high-ticket creators
Brand exposure with guaranteed delivery
KOL management with full control over submissions and approvals

CAC Mode (Pay-per-Conversion)

CAC Mode shifts the payment logic entirely to verified results. Instead of paying for content delivery, the host pays only when a specific conversion event is confirmed — such as a KYC completion, card order, new user registration, or a qualified view threshold.

How it works

The host defines the conversion event and the value per conversion.
A maximum budget cap per creator is set for full ROI control.
Nido tracks conversions and releases payment only when the event is verified.

Best for

Exchanges and fintechs acquiring new users
Products with a measurable onboarding funnel
Campaigns where ROI needs to be directly tied to budget

Community Mode

Community Mode goes beyond campaigns. It transforms one-off creator relationships into a recurring, managed ecosystem — a community of loyal creators operating under a single host structure.

Instead of hiring creators for individual campaigns, the host builds an ongoing creator program with structured engagement, recurring tasks, and layered reward logic.

Best for

Protocols and brands building long-term creator networks
Ambassador programs that require continuous activation
Hosts looking to turn creators into recurring distribution channels